Audience Profile

The audience profile is to figure out the target audience beforehand so that you have targeted it at the right genre of people for your film. It includes age and gender.

the primary audience Because the film has violence, gang related crime, and revenge, we would target audiences to those of men.
I would say that because of violence and possible gore, I would have the age rate round 18+, but isn't too violent and you wont see a lot of gore, so the age range will be from 15-35.

the secondary audience would be women, possibly teenaged girls, because there is scenes of love and passion, with the main character and a girl he meets.

Storyboards

As a group, we wrote and drew our storyboards. Kieran and Aaron wrote up the storyboards, doing half each. I then drew up all the pictures referring to the scene to get an idea of what we should film.

Genre notes and analysis of a sequence with the same genre

Genre notes of our title sequence are the codes and conventions. the codes and conventions are used together in any study of genre. codes are system of signs, which create meanings. codes can be divided into two categories - technical and symbolic:

• technical codes - technical codes are all the ways in which equipment is used to tell a story in an piece of work, for example the camera shots and uses of the camera in a film.
• symbolic codes - symbolic cods show what is beneath the surface of what we see. For example, a character's actions show the character is feeling.

some codes fit in both categories - music for example, is both technical and symbolic.

Conventions are the generally accepted ways of doing something. there are general conventions in any medium, such as the use of interviewee quotes in a print article,  but conventions are also genre specific.

In our title sequence, the codes and conventions are to show that the setting is based after the world turns to ruin.

some of the codes that refer to this, we will have Aaron's house looking like it is abandoned, bits of paper and rubbish on the floor, furniture moved about etc.

this is a small example of what we could do, paper scattered over the floor, broken glasses, photos...

there is going to be a clip where the main character is filmed, looking down at a photo of him and his parents together when he was younger. you cannot see the character's face, but you can feel the tension. this shows that it is quite an emotional film, feelings of mourning, regret, revenge, hate.

Title and credit ideas.

Between the group we decided to each look into font styles for our credits and title name. Once we have found a few ideas for them, we will then come to a conclusion of what font style and size will use in the title sequence.

Below are the two styles that we thought that stood out the most and would work very well with our sequence:

Aaron, me and Kieran come to the conclusion of using these two styles for our credits and titles for the title sequence.

Reasons that we thought they both work well with our sequence is because:

• They are both bold and upper case.
• They have holes in the lettering and what looks like scratches, which reflects Ryan's (main character) life as he's self is missing; parents death, on his own.
• It can also reflect on the genre and basis of the sequence.

Research into audio sounds

Aaron has researched into possible sounds, which we could use in our sequence such as phones beeping as if ringing and then the sound of a phone cutting off. Below are a few links which I have looked at. I will easily edit out the audio in which we wont need in the editing software we are using.

http://www.youtube.com/watch?v=_op08hANyI8&safe=active

http://www.youtube.com/watch?v=NAEvu0CtJEo&safe=active

http://www.youtube.com/watch?v=2cNHQVSygJY&safe=active

http://www.youtube.com/watch?v=nxVFHyeweEU&safe=active

location's for filming!

On Monday, me and Aaron set off to Woolwich to film in an abandoned building. Unfortunately, the building was bordered up by the council so we wasn't able to film.

We have thought about three places to film;

• an abandoned building in Woolwich. it used to be a bingo plaza.
• Abandoned building up on shooter's hill road. there is four building that were used for the army, but are unused now. So this could be a location to film.
• If we cannot film in there and cant think of anywhere as soon as possible, we will film in Aaron's house.

If we film in Aaron's house, we will set the kitchen up to look like it's abandoned, moving around chairs and tables, putting glasses on the floor etc.

These to images are of the abandoned building in Woolwich that myself, Kieran and Aaron decided, but I took these for evidence to show that it has been boarded and wouldn't of been able to shoot in there.

Analysis on a title sequence of my choosing

The title sequence I chose for analysis is Guy Ritchie's Sherlock Holmes (2009). In my own opinion this title sequence is a spectacular piece of videography.


The style and theme works well with the story setting, round in the late 19th century. it has an old parchment style, with water marks and stains. Also with the handwriting, it's quite old fashioned and frilly.

With the title sequence, they play a short piece of footage that happened during the film, and created a still, using effects with the old parchment look and frilly handwriting of the credits.

Reasons for the title sequence changing the texture of parts of the clips is that Sherlock Holmes was created by Sir Arthur Conan Doyle, who wrote up Sherlock Holmes. Guy Ritchie took this in relation to the title sequence to create the effect that parts of the clips are from the novel, thus having shots of the film photoshopped to look like parchment, which relates to it being part of the novel.

By watching this title sequence, we can see that the setting is based in 19th century London, England. 

There are famous landmarks that are shown in this title sequence, which relates to being in London, there is an old-English feel to the title sequence, cobblestone streets with horses, carts, market stalls, quite dirty and gritty.

Font Choices

Each member within our group are going to research and find different types, sizes and styles of font which fit in which our fim sequence. we will then get together and decide on a final piece in which we feel suits the film sequence best. Below is some of the fonts which i have come across and feel they are huge contenders in helping us in the sequence:

After discussing the two fonts above with Aaron we have thought to use 'resist' as the font for the credits throughout our sequence as there are parts missing with holes in the text which reflects the life of the child in our film. 'coalition' may then be used for the end part were our film name comes up as there are still parts of the font which are faded to show his life being torn etc after the death of his parents.

As our title sequence will be in black and white, we thought white would stand out and look quite good with the clips.

Continuity sequence

This is the continuity sequence that Kieran, Lucy, Fex and me created to fully see what we could come up with using angles and shots that could make a video seem quite dramatic.

The style of our continuity sequence was match-on-action. This was where we could record a shot of someone doing something, then we stop recording before they did it.
We would then move the camera to a different location or angle and continue with it.

An example of this could be something such as someone opening a door;

• Camera can be positioned showing the person going to grab the door handle.
• Camera zoomed into the door handle as the person grabs it and opens the door, then going through.
• You could then position from the other side of the door where the person opens the door and walks through.
• Then a full body shot of the person closing and walking away from the door.

The continuity sequence was about a drug deal between Lucy and Kieran. Match on action starts as Kieran opens and walks through the door to the room where the deal is being held. Lucy gave over drugs in a bag (filled with toys to be the drugs), but she wanted her baby that he took hostage. Kieran gave back her baby, with no head (baby doll). The woman screams and throws the baby away.

Kieran walks off with a smug on his face, the match on action appears again when he opens and walks through the door.

Title sequence designer: Kyle Cooper

This is my presentation on a title sequence designer of my choosing.
I chose Kyle Cooper as he is one of the greatest known title sequence designers and has done opening titles for big sellers such as Spiderman, Seven, Braveheart and many more.

Zombieland Analysis.

In the title sequence of Zombieland, it shows of several different zombies chasing after non-infected humans.
In the background it has heavy rock playing which shows corrupt and anarchy throughout the title sequence. With the opening credits the font used bold letters with red lettering, which links to blood and flesh that zombie's thrive on. it can also relate to the genre of the film in this case is blood and gore.

The whole title sequence is played in slow-motion, which adds to the effect of it being dramatic, and for showing parts that wouldn't seem interesting and making it that much more suspenseful to watch.
As the man that's been thrown of the watch tower, he goes past the "COLUMBIA PICTURES presents" credit and the letters move as if the man has fallen into it and pushed them away.

There is also shots of a zombie close up, spitting huge amounts of blood from his mouth, blood all over his face and clothes. It shows horror and violence, which is throughout the whole title sequence.

With this image, it shows of humans surviving and rebelling against the zombies so they don't die and be eaten. This part of the film shows of a man in a tuxedo firing at zombies with an assault rifle. This resembles non-infected survivors want to get rid of all zombies so that they can live in peace.

My role in the project

Our group decided on each role that we would take part in. We decided my role would be video editor as I have had experience in making videos. 

I will be working on the development of the title sequence, editing the video, adding effects, background music and audio sounds.

Blog Feedback.

With Ms Wittaker's feedback, she believes that my log is a concern at the moment.
I have only uploaded at least 3-4 pieces of coursework.

To improve, I need to spend extra time at home as well as at school starting and completing other pieces of coursework that need to go onto my blog.

I need to also use capital letters when i'm writing up in my posts.

Saul Bass Write Up.

Saul Bass was an American film designer and maker more specifically well-known for his title sequences and film posters.
While being in the film business for 40 years, he worked for Hollywood's greatest filmmakers, such as Alfred Hitchcock, Billy Willder and Martin Scorsese.

His most famous title sequences are the animated title sequences:

• The animated paper cut-out of a heroin addict's arm for The Man With The Golden Arm.
• the credit racing up and down what eventually becomes a high-angle shot of the C.I.T. Financial Building in Hitchcock's North By Northwest.
• the disjointed text that races together and apart in Psycho.

Saul Bass is a great influence on new and young film designers, most of his work and creativity is used in a lot of opening titles in major and new films that are out now.

more commonly the opening titles of James Bond films, where the you see the inside of a barrel of a gun as James Bond walks into the middle and fires his gun at us, with blood dripping down:

film studio research

The film studio that me, Aaron and Kieran have chosen is Lionsgate. They produced films such as The Possession, Cabin In The Woods and Dredd.
Lionsgate was formed in 1997 in Vancouver, British Columbia. Erik Feig is in charge of Lionsgate.

Films that have been released that are similar in content to our film such as the Hunger Games.
The average cost of some of their films are around $25-$50 million.

I found that Rise Of The foot Soldier has a story line similar or on the line of revenge to the narrative of my film. The film first starts of to do with football but the base of it is about revenge, gangs, gun crime and drugs.
Batman Begins is similar to my film as in when his parents are killed and the killer is sentenced.

By basing these two films with my narrative, I will have a good aspect and ideas on what I can do with my narrative since it is a revenge/crime and drugs genre.

Pitch Presentation: Hunted

Above is my pitch presentation for my film idea. We had to present this to the class as they gave back feedback on it. It was done to see if there was any improvements that could of been done.

At the start, I was working on my own as I thought it would be easier for me to get work done. Aaron and Kieran now have joined me as one of their members has left. They are now going to be part of my group and are now working on my idea for the film's title sequence.

From this sheet of feedback, they have given both good and need developing points.
They said my narrative was good, used todorov. good use of director and actors/actresses.
For needing developing point, i could've added pictures of the actors and actresses.

from this sheet of feedback, i have got good bad and need developing points.
good points were good use of target audience, premise and narrative, and the themes.
need developing points were release date - go for summer instead.
bad points were director - should be a british director?

from this sheet of feedback, they gave me both good and need developing points.
good points are the story, considered gender (target audience), profit.
need developing points is consider other audiences, romantic element? and underlining messages.

this sheet of feedback didn't give me any at all.

from this sheet of feedback, they gave me just good points.
the good points are the plot, characters, title, director, narrative and the whole pitch was well detailed and well presented.

from this sheet of feedback, they gave me good, bad and need developing points.
good points is target audience.
need of developing points are narrative needs more detail, quite confusing, and the release date.
bad points is the budget, too many high profile actors for such a low budget.

from this sheet of feedback, they gave me good and need developing points.
good point were good description, good consideration of characters and director. target audience and release date is well thought out.
need developing points is budget too low and income expected too low.

Fight Sequence With Foley

Media homework for mr Grimsly.
Fight scene of me and my friend craig.
We had to create a fight scene for homework, he set this for us because our next lesson we were going to work on foley sounds.
We used video cameras and objects such a cashew nuts, melons, carrots and meat to create fight sounds. Sounds such as being hit in the face, broken bones etc..

By doing this, it showed how creative we could be in creating foley sounds that would sound like bones breaking or a punch to the face.
it also is a good way to be creative with camera shots and effects, using angles and depth of field.